![](https://static.wixstatic.com/media/e9d817_b3537e30212f4126a062a3dce0583cf5~mv2.png/v1/fill/w_980,h_434,al_c,q_90,usm_0.66_1.00_0.01,enc_avif,quality_auto/e9d817_b3537e30212f4126a062a3dce0583cf5~mv2.png)
Hi there! I’m Cal, a marketing specialist.
I am a versatile marketer with a wide range of previous clients, be that start-ups, big business or solo entrepreneurs. I’m experienced in talking in a range of voices on a range of platforms, from Twitter and TikTok to LinkedIn and the real world! I’ve enjoyed wearing the many hats I have at these businesses, from the more casual hat with gaming to being the epitome of professional with politics and recruitment.
Below here are the clients I have worked with, and a small look into the contributions I have made for them.
![library_hero.png](https://static.wixstatic.com/media/e9d817_2ae50d1deb59476981e83fc6af98db08~mv2.png/v1/fill/w_980,h_316,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/e9d817_2ae50d1deb59476981e83fc6af98db08~mv2.png)
An indie games studio where I was hired on a freelance basis to execute the marketing campaign and part of the PR for their upcoming game - Voxlands.
Things I worked on:
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Organised key distribution, researching and ensuring influencers were appropriate for our game.
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Orchestrated the marketing campaign based around Steam Next Fest, planning out the storepage, and strategising for our marketing channels (TikTok, Instagram, Twitter, Facebook)
![Voxray Logo.png](https://static.wixstatic.com/media/e9d817_76ea8d53ee894fb0b94e8b170a164870~mv2.png/v1/fill/w_439,h_305,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/Voxray%20Logo.png)
![Technik Logo.png](https://static.wixstatic.com/media/e9d817_21ceff86676d4ea0b32a98ee57e93d23~mv2.png/v1/crop/x_1020,y_575,w_1777,h_999/fill/w_528,h_297,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/Technik%20Logo.png)
![Screenshot 8 3840x2160 jpg_edited_edited_edited.jpg](https://static.wixstatic.com/media/e9d817_d12111f55d1a41e2ac8ebd07c8e30d3a~mv2.jpg/v1/fill/w_980,h_416,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/e9d817_d12111f55d1a41e2ac8ebd07c8e30d3a~mv2.jpg)
An indie games studio where I was the marketing and PR lead for their company and upcoming game - Rallyallyally.
Things I worked on:
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Spearheaded the entire campaign for their new game releasing soon after I arrived, Rallyallyally.
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Planned and executed typical gaming PR and outreach for a launch with both influencers and brands.
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QA'd, gathered and curated gameplay analysis from players.
![](https://static.wixstatic.com/media/e9d817_55d2223f917a47e0ab2fbd3ed858e773~mv2.png/v1/fill/w_599,h_337,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/e9d817_55d2223f917a47e0ab2fbd3ed858e773~mv2.png)
![Technik Logo.png](https://static.wixstatic.com/media/e9d817_21ceff86676d4ea0b32a98ee57e93d23~mv2.png/v1/crop/x_1020,y_575,w_1777,h_999/fill/w_528,h_297,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/Technik%20Logo.png)
![resident-evil-welcome-to-raccoon-city-2021-movies-horror-3440x1440-6707.jpg](https://static.wixstatic.com/media/e9d817_9505e93e5186402bbf6527166364c096~mv2.jpg/v1/crop/x_0,y_0,w_980,h_468,q_85,enc_avif,quality_auto/e9d817_9505e93e5186402bbf6527166364c096~mv2.jpg)
A marketing and PR agency, who work with AAA clients. I account managed 5 clients, with a main focus on MSI, Mad Catz, Zotac and AMD, working on multiple successful activations, with a variety of budgets.
Things I worked on:
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Ran socials and CM'd for established B2C gaming tech brands.
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Project managed and collabored with inconic IPs like Resident Evil.
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Collaborated with influencers of huge followings (7m+).
![MSI Logo Resized v2.png](https://static.wixstatic.com/media/e9d817_3615118964944b43b3c5f68cc1d159e8~mv2.png/v1/fill/w_258,h_139,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/MSI%20Logo%20Resized%20v2.png)
![Mad Catz Logo Resized v2.png](https://static.wixstatic.com/media/e9d817_50fdcec002ee4d3e9428c4c1f26a4501~mv2.png/v1/fill/w_258,h_139,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/Mad%20Catz%20Logo%20Resized%20v2.png)
![Zotac Logo Resized_edited.png](https://static.wixstatic.com/media/e9d817_31b2aeab140f41608e27c589d2f25b5a~mv2.png/v1/fill/w_258,h_139,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/Zotac%20Logo%20Resized_edited.png)
![AMD Logo.png](https://static.wixstatic.com/media/e9d817_4c3ee118ac664fd18f547dbbf8c33cc3~mv2.png/v1/fill/w_247,h_139,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/AMD%20Logo.png)
![Technik Logo_edited.png](https://static.wixstatic.com/media/e9d817_51c325b6dd794d5ab5362aa9b238b81f~mv2.png/v1/crop/x_196,y_0,w_758,h_383/fill/w_275,h_139,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/Technik%20Logo_edited.png)
![](https://static.wixstatic.com/media/e9d817_6105c9c867cc42cf967651f4d4e9e372~mv2.jpg/v1/fill/w_980,h_250,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/e9d817_6105c9c867cc42cf967651f4d4e9e372~mv2.jpg)
Another indie games studio who brought me on early, with the aim to develop a marketable and financially profitable game, perhaps even a published one.
Things I worked on:
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Social media management, leading expansion into new platforms.
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Aiding in research and development of the studio's productions.
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Leveling up the studio's brand, as well as helping carve out what that looks like.
![Strange Folk Logo.png](https://static.wixstatic.com/media/e9d817_b0ab5eb131954805a6f2f92f9256558e~mv2.png/v1/crop/x_1380,y_254,w_1242,h_1385/fill/w_269,h_300,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/Strange%20Folk%20Logo.png)
![](https://static.wixstatic.com/media/e9d817_50b5e4f400d647748028cd113a370bc8~mv2.png/v1/fill/w_980,h_367,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/e9d817_50b5e4f400d647748028cd113a370bc8~mv2.png)
Alongside my normal roles, I have been reaching out and offering marketing help to super indies.
Things I worked on:
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Ensuring that marketing is being thought about in the development of their games, helping eventual sales.
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Bringing current PR and marketing efforts up to scratch for their bandwidth.
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Building press kits, press lists and press releases, aiding them in talking to businesses and influencers, which they may be uncomfortable with.
![Renew Gang.jfif](https://static.wixstatic.com/media/e9d817_1361ee976f1a4cb08e59496ae99b0207~mv2.jpg/v1/fill/w_980,h_245,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/e9d817_1361ee976f1a4cb08e59496ae99b0207~mv2.jpg)
A grassroots political party, where I was expected to work on their marketing, as well as helping out where needed.
Things I worked on:
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Ran their social media efforts, making sure Renew’s messaging and voice were consistent.
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Created physical and visual media, like pamphlets as well as planning and executing interviews.
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Researched all collaborations, ensuring they’re aligned with Renew’s messaging.
![Renew Party Logo_edited.png](https://static.wixstatic.com/media/e9d817_ea59454655c24a68931da166533930eb~mv2.png/v1/fill/w_554,h_298,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/Renew%20Party%20Logo_edited.png)
![Working at home](https://static.wixstatic.com/media/11062b_984772682e3f43f4b73bb64f7be6e2aa~mv2.jpeg/v1/fill/w_652,h_435,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/11062b_984772682e3f43f4b73bb64f7be6e2aa~mv2.jpeg)
A recruitment agency who focussed more on their marketing than typical recruiters.
Things I worked on:
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Account managed multiple clients, leading contract renewals.
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Created advertisements for clients, attracting new employees.
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Worked this alongside an apprenticeship, succeeding in both.
![Hunted Logo_edited.png](https://static.wixstatic.com/media/e9d817_bdd0c7824e9046bf86a181cd00b9524f~mv2.png/v1/fill/w_298,h_298,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/Hunted%20Logo_edited.png)