Mad Catz were once one of the biggest hardware companies in gaming, however had decreased in popularity before my arrival, with their social following dwindling and in need of a revival. 

​

My responsibilities with Mad Catz were:

- Running their social profiles and finding a way to regain positive growth.

- Finding a new brand voice that would bring back old fans whilst gaining new ones. I did this to great success, seeing engagement rates of over 4.5% and increased overall engagement by over 400%.

- Organising general marketing campaigns and getting in touch with the necessary artists or influencers needed to complete activations. 

​

Check out some of the work I did for them below!